Case Study

Increase in monthly organic traffic for leaders in collaboration display technology

+ 120 130 90 %

Increase in number of keywords monthly organic sessions monthly organic leads

Project briefing

About the client

Avocor is a global brand and leader in the manufacturing and distribution of interactive display technology, having multiple locations around the world.

Priding themselves on being the leaders in cutting edge collaboration solutions & distributing innovative products made to the highest standard.

The challenge

Natalie had some SEO experience and Avocor had started to notice their organic traffic improve. However, in combination of having no inhouse digital marketing team and having to help run many other aspects of the business and no time to spare, she quickly needed to find trusted SEO experts who could really understand the current state of play and then create and implement a strategy that targeted higher volume and more competitive keywords.

Project goal

Natalie Harris-Briggs, VP of Marketing at Avocor, wanted a website that was set up to attract the right type of audience and that brought in a regular and increasing supply of leads. Increasing brand awareness, sales and revenue.

Low quality content without intent or targeting

Technical problems hindering crawling and indexation

Missing navigation elements, creating a poor user experience

Content not optimised for sales or search engines

Content missing keyword relevancy

Site lacking authoritative and trusted links

Missing Calls to Actions (CTA)

The Solution

A strategically integrated SEO & Content Marketing campaign

Interested in SEO prices?

Complex on & off-site Search Engine Optimisation

Bubblegum started by building a strong and stable technical foundation, fixing all issues so search engines can crawl and index the website effectively.

Increase keyword relevancy of pages by including primary converting & also longtail keywords.

Fix mobile usability issues hindering navigation and conversions.

Improve navigation to include pages and content relevant for the audience

Included CTA’s across the site to increase leads

Comprehensive Content Marketing

Research and create a comprehensive ‘Content Marketing Strategy’

Create relevant in-depth articles that are conversion focused

Content & linkable asset creation

Digital PR & outreach to high quality publications

Interested in Content Marketing?

The optimisation results

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Huge increase in global organic traffic, brand awareness, leads & sales!



Bubblegum partnered with Avocor in December of 2017. However, after only 4 months, following multiple recommendations from both technical and content audits, the team was very happy to report that all the work was beginning to be rewarded with a steady increase in organic traffic and leads. At this time, the Bubblegum team also created a Content Marketing Strategy & used the power of Digital PR to outreach to relevant publications. This resulted in Avocor earning a high number of quality and authoritative links and social shares!

3 months following this, organic traffic skyrocket along with lead conversions & sales!

The site continues to receive an average increase of 130% in monthly organic traffic, year on year, and a massive 80% increase in monthly leads, equalling one impressive ROI.

Since working with Bubblegum we have seen our SEO rankings significantly improve leading to a marked increase in our leads and conversions. Matt and the team are great to work with and always go above and beyond to gain excellent results.
Natalie-Harris Briggs
VP Marketing

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